100% Yours

True Luxury Villa’s mission is to enable the perfect holiday within the privacy of an exclusive villa in the most beautiful locations – combined with luxury services tailored to your individual needs. Every villa on this platform is hand-selected. Concierge services, daily cleaning, a private chef and a butler can be arranged for. The brand design and the user experience underpin the high quality standards and level of personalized service.

Key insights

True Luxury Villa’s clients appreciate the privacy of a home, as opposed to staying at a hotel, so breakfast can be had wearing pyjamas. At the same time, they enjoy socialising in certain hotspots, meet friends for lunch, attend as well as host private dinner parties.

The True Luxury website allows you to search via search suggest drop-down list and browse collections by town region, country, hotspot or popular attribute, e.g. “ski-in ski-out”, “extra privacy” or “beachfront”. Search results show large images of the properties, since the photography is the most crucial decisive factor.

Villas are often booked by extended families, so the property page offers detailed information about the number of bed and bath rooms, amenities, available services and surroundings.

Villas in this category are very often searched for online, then shared with family and friends for approval, so we made sure every imaginable channel for sharing was offered. However, villas in this category are not booked online. The personal consultation is a crucial part of the sales process. This insight makes “contact” and “inquiry” the most important call-to-actions, so numerous channels are offered such as live-chat, WhatsApp, email and phone.