Clarity and internal alignment about your brand’s core is essential, because it is deeply rooted in your corporate strategy, it impacts leadership, culture, product development and marketing.

In a brand strategy workshop we will first address your brand’s core: your purpose, vision and your values. Next we will sharpen your positioning by analyzing your competition, gain clarity about your target audience. Then we will define your brand personality and voice.

A value proposition is a product, service, or experience that creates desired gains or relieves existing pains. To design a compelling value proposition, you must understand the desired gains and existing pains of the people you aim to serve. Through this process you may also uncover unexpected gains. Native Why uses Alex Osterwalders Business Model Canvas and Value Propositions Canvas, along with Jobs-to-be-Done methodology.

"User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.” Nielson Norman Group

High-quality user experience goes beyond giving customers what they say they want, or providing checklist features. UX meets the exact needs of the customers with optimal usability and joy of use, guided by the company’s values and vision. In a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, and design.

“The design sprint is a five-day process for answering business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavioural science, design thinking, and more—packaged into a process that any team can use.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear feedback from a realistic prototype.” Source GV Design Sprint

As companies scale their digital efforts, they need a shared design language that can scale. It may contain brand guidelines, UX principles, a component library, assets and a code repository. It’s a central source of truth for teams working across products, platforms and time zones to ensure a cohesive, high-quality user experience. Codified brand values and guiding principles help teams work together more effectively and inform the evaluation of their work.

With a design system in place, companies can deliver well-designed products and services to their customers faster. A designer can quickly mock up a series of prototypes with ready-made UI components. A programmer can copy and paste a pre-tested code snippet to the page they’re working on. A marketer can easily find content guidelines and brand imagery.